Florida SBDC IRSC holds Digital Marketing Bootcamp


The Florida Small Business Development Center (SBDC) at Indian River State College (IRSC) is conducting a pilot for their Digital Marketing Bootcamp kicking off on Monday, January 31, 2022 at 8 a.m. on the IRSC Pruitt Campus in St. Lucie West.  

This is a three-day program offered to participants at no-cost. The class will take place on three Mondays starting January 31 2022 and runs up until Monday, February 14 2022. The FSBDC at IRSC does plan to bring this program to other counties throughout 2022.

This program is designed for Treasure Coast business owners, entrepreneurs, marketing students and others wanting to strengthen their digital marketing strategy. The focus will be on creating a positive digital presence on social media and establishing a digital marketing strategy. 

In this course participants will learn: 

  • What a buyer’s persona is and how you can create one for your service or product
  • Drafting a marketing plan 
  • Implementing your marketing plan on social media 
  • Defining your target market 
  • Tailoring your marketing message
  • Creating a call to action
    & more!

To register or inquire about this program please visit: https://zfg6frxnxio.typeform.com/to/adtKTaog?typeform-source=www.canva.com 

These courses will be facilitated by FSBDC at IRSC Digital Media Consultant, Leanna Haag, who earned her Bachelors of Science & Administration with an emphasis in Marketing at the University of Central Florida. She garnered valuable marketing experience working for such corporations as Jeppesen and Allstate Insurance, primarily working in the roles of Marketing Coordinator to develop and execute tactical marketing plans at the regional and national level. With a desire to become an entrepreneur, Leanna started See Level Marketing in 2009 to service local businesses on the Treasure Coast struggling to manage their online presence. She has had the privilege to work with businesses of all types, including local government, to improve their search engine ranking with website development and search engine optimization, internet advertising, email marketing, online directories and development of tactical internet marketing plans. She is proud to recently take on the role of Digital Consultant with the FSBDC to begin the recovery process for local businesses from the COVID-19 pandemic.

Contact your local Florida SBDC at IRSC at fsbdc@irsc.edu or call (772) 336-6285 with questions regarding this program and others.


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