Florida SBDC IRSC holds Digital Marketing Bootcamp

Florida SBDC IRSC holds Digital Marketing Bootcamp


The Florida Small Business Development Center (SBDC) at Indian River State College (IRSC) is conducting a pilot for their Digital Marketing Bootcamp kicking off on Monday, January 31, 2022 at 8 a.m. on the IRSC Pruitt Campus in St. Lucie West.  

This is a three-day program offered to participants at no-cost. The class will take place on three Mondays starting January 31 2022 and runs up until Monday, February 14 2022. The FSBDC at IRSC does plan to bring this program to other counties throughout 2022.

This program is designed for Treasure Coast business owners, entrepreneurs, marketing students and others wanting to strengthen their digital marketing strategy. The focus will be on creating a positive digital presence on social media and establishing a digital marketing strategy. 

In this course participants will learn: 

  • What a buyer’s persona is and how you can create one for your service or product
  • Drafting a marketing plan 
  • Implementing your marketing plan on social media 
  • Defining your target market 
  • Tailoring your marketing message
  • Creating a call to action
    & more!

To register or inquire about this program please visit: https://zfg6frxnxio.typeform.com/to/adtKTaog?typeform-source=www.canva.com 

These courses will be facilitated by FSBDC at IRSC Digital Media Consultant, Leanna Haag, who earned her Bachelors of Science & Administration with an emphasis in Marketing at the University of Central Florida. She garnered valuable marketing experience working for such corporations as Jeppesen and Allstate Insurance, primarily working in the roles of Marketing Coordinator to develop and execute tactical marketing plans at the regional and national level. With a desire to become an entrepreneur, Leanna started See Level Marketing in 2009 to service local businesses on the Treasure Coast struggling to manage their online presence. She has had the privilege to work with businesses of all types, including local government, to improve their search engine ranking with website development and search engine optimization, internet advertising, email marketing, online directories and development of tactical internet marketing plans. She is proud to recently take on the role of Digital Consultant with the FSBDC to begin the recovery process for local businesses from the COVID-19 pandemic.

Contact your local Florida SBDC at IRSC at fsbdc@irsc.edu or call (772) 336-6285 with questions regarding this program and others.


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Treasure Coast Business is a news service and magazine published in print, via e-newsletter and online at https://tcbusiness.com tcbusiness.com by Indian River Media Group. For more information or to report news email mailto:staff@tcbusiness.com  staff@tcbusiness.com

Jan. 25, 2022|

Bloomberg Terminals come to IRSC

IRSC Business and Finance Students Gain Edge with Addition of Bloomberg Terminals


Students studying at Indian River State College now have access to the platform used by the world’s leading banks, corporations and government agencies to view real-time global financial data, news feeds and messages. The College has installed 12 Bloomberg Terminals, providing students with unparalleled coverage of markets and securities with information across asset classes—from fixed income to equities, foreign exchange, commodities and derivatives.

IRSC’s implementation of the Bloomberg Terminals brings the real world of business and finance into the classroom. IRSC is one of more than 1,000 academic institutions globally—but the only one on Florida’s Treasure Coast—to integrate Bloomberg into the curriculum for its business and finance degree programs. The new IRSC Bloomberg Financial Lab will also be used for financial literacy programs and Bloomberg certification courses, which the College expects to begin later this year.

“The opportunity to bring Bloomberg to our students provides an unparalleled resource in developing valuable financial and analytic skills that will differentiate and improve their competitiveness in the job market,” explains Dr. Prashanth Pilly, Dean of the IRSC Business Division. “Integrating classroom teaching with the real-world data, news and analytics available on the Terminal better prepares our students for futures in the business and finance industries.”

IRSC’s subscriptions to the Bloomberg Terminal will serve as a resource for both students and professors. It will enable students to become familiar with tools used in financial services, reinforcing classroom theory, while professors can use it to further their research.

“When a student comes to IRSC, they can expect a best-in-class education, and our Bloomberg Finance Lab is another example of the outstanding resources that are freely available to them,” shares IRSC President Dr. Timothy Moore. “At IRSC, students from every academic discipline have the opportunity to sharpen their financial literacy to help them succeed personally and professionally.”

Students of varying levels and study areas can familiarize themselves with the fundamentals of finance through the lens of the Terminal by taking Bloomberg Market Concepts (BMC). Upon completing BMC’s Core Concepts modules, learners receive a certificate of completion that can be added to their LinkedIn profiles and resumes to show their knowledge of both the markets and the Terminal.

A ribbon-cutting for the new Bloomberg Finance Lab is scheduled for Wednesday, February 23, at 10:00 a.m. in the Brown Center for Innovation & Entrepreneurship.


Bloomberg at IRSC




Treasure Coast Business is a news service and magazine published in print, via e-newsletter and online at https://tcbusiness.com tcbusiness.com by Indian River Media Group. For more information or to report news email mailto:staff@tcbusiness.com  staff@tcbusiness.com

Jan. 25, 2022|

Restaurants need to adopt technology to help survive effects of pandemic

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