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For about a decade, Patty O’Connell has had an informational website for Gumbo Limbo Coastal Chic, her downtown Stuart home accessories shop. But none of the store’s eclectic collection of goods were for sale online. The plan was to eventually gin up the website for e-commerce, but there was no hurry. Most all her customers were loyal locals. All sales were in-store, just as it had been since its opening in 2008.
That was all BC — Before COVID.
O’Connell said she was fortunate to have the website up and running before protective protocols for the virus forced all stores like hers deemed non-essential to shutter from mid-March to early May.
The pandemic came on like a Category 5 hurricane in its ability to shape-shift the landscape for Treasure Coast merchant retailers, just as it has most aspects of life in this memorable year many wish to forget.
The start of e-commerce for Gumbo Limbo was pushed up overnight and sales immediately switched from in-person to order, pay online and then... read more >>
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