VOLKSWAGEN DEALERSHIP ARRIVES ON TREASURE COAST
Sunrise Volkswagen of Fort Pierce, the newest VW dealership in the United States, opened in February right next to the oldest dealership in town, 87-year-old Sunrise Ford. The sparkling new VW store south of Midway Road on U.S. 1 opened with 20 employees and 135 new models, from Passat and Jetta sedans to three-row Atlas SUVs. Most of Volkswagen’s U.S. dealer network has filled out, meaning that a new franchise is rare. About 30 companies, most of them with established VW dealerships, vied for the open “point” on the Volkswagen U.S. map.