PORT ST. LUCIE – St. Lucie Battery & Tire has announced the launch of a redesigned website, slbatterytire.com, with easier navigation and usability for customers. The revamped site features a fresh look and a focus on customer needs, with better inventory listings.
Customers can now search for tires by brand or by vehicle make and model, with images and full specifications on each tire model. The site also features a blog with useful and entertaining information for customers.
St. Lucie Battery & Tire started in Fort Pierce in the early 1970s, with Joey Miller at the helm. Over the years, this family-owned enterprise grew to become the largest Cooper tire dealer in the southeastern United States.
Today, St. Lucie Battery & Tire is a network of 12 stores, with over 300 employees. In the late 90s Miller gave the flagship store at US 1 and Orange Avenue a facelift. The remodeled store now features a Spanish Colonial facade that blends easily with downtown Fort Pierce’s architecture and reflects St. Lucie Battery & Tire’s place in the community as a central locally-owned business.