VERO BEACH — Adams Media Group, a Vero Beach based marketing agency specializing in business development and brand strategy, today announced that it has added three key new hires to its newly expanded office space on Ocean Drive. The agency has appointed Caitlin Rice as project manager, Nicolas Ellis as senior designer and Nicki Walker as promotions coordinator.

Prior to joining Adams Media Group, Rice provided public and media relations services to both new and established companies throughout the U.S. She graduated with a Bachelor of Arts in communication with a minor in public relations from Mount Mary University in her hometown of Milwaukee.

“I love how involved Adams Media Group is in the community,” said Rice. It affords me many more opportunities to give back through the various chamber, nonprofit, and networking events we attend and the companies we serve. Adams Media Group also provides a nice work-life balance for its employees, which is very important.”

Ellis, a life-long Vero Beach resident, holds a Bachelor of Applied Science in graphic design and visual communication from Indian River State College. He served most recently as lead graphic designer for Christi’s Fitness in Vero Beach. Ellis’s primary role at Adams Media Group includes logo, print, graphic and website design, as well as photography and videography.

“I have lived in Vero all of my life,” said Ellis. “I am proud of Vero. I am proud that I get to work here and raise my son here, and I am excited for the opportunity to use my artistic skill and knowledge of design to help my company and the clients we serve look their best!”

Walker, who was also born and raised in Vero Beach, earned a Bachelor of Arts in marketing from Florida State University. After college, she worked within the Aveda network, a salon and spa industry leader, where she strengthened her marketing and business development skills. Prior to joining Adams Media Group, she served as operations manager for Studio Gabriel Salon and Spa in Vero Beach. While there, she helped launch Katwalk Boutique alongside her mother, well-known Studio Gabriel owner Christine Walker. Now, as promotions coordinator for Adams Media Group, Walker assists with event planning, social media management and brand development.

“Working for Adams Media Group provides me with an exciting opportunity to collaborate with a highly passionate, creative team to help brands meet their full potential,” said Walker.

Vero Beach has grown substantially over the last twenty years, especially in healthcare, tourism and entertainment. Adams Media Group aims to help new and existing businesses grow and connect with the local community.

According to Carrie Adam, CEO, “Adams Media Group has grown exponentially since opening its doors last year. We are pleased to be in a position to provide jobs and opportunities for members of the community that we love. I feel fortunate to have found these talented new staff members to assist our existing staff and to provide additional services for our clients. Our goal is to provide excellence in every aspect of marketing, advertising, and business development.”

About Adams Media Group
Headquartered in Vero Beach, Florida, Adams Media Group is an independent marketing agency specializing in business development and brand strategy. With a focus on website development, media relations, and SEO best practices, the agency has helped launch B2B and B2C companies using both traditional and new media methods as part of its integrated-marketing approach. To learn more about Adams Media Group, visit

This story is distributed by Treasure Coast Business,, a service for the readers and advertisers of Indian River Magazine. Report news of your business at