Center’s guidance designs contract strategy for graphics company in Stuart

GDI President Kimberly Amsalem talks new bids with PTAC Specialist Scotty Wilson

GDI President Kimberly Amsalem, left, talks new bids with PTAC Specialist Scotty Wilson. LINDA GONZALEZ


What began as a simple inquiry regarding attracting and acquiring government contracts has quickly grown into a high-value business model for Kimberly Amsalem and her company, Graphic Designs International.

Founded in 1994, Amsalem acquired the Stuart-based company in 2019. It specializes in creating and installing high-profile and dynamic fleet graphics for first responder vehicles, including police and sheriff, ambulances, aviation units, fire trucks and private security. Amsalem has since expanded the business nationally and become certified as a Women Owned Business and Women in Business Enterprise.

Katie Muldoon

Katie Muldoon serves the community and Indian River State College as the Marketing Specialist for the Florida SBDC at IRSC.

Under Amsalem’s leadership, GDI has become the premier emergency responder vehicle graphics company in the United States, dedicated to assisting police departments and local municipalities in creating effective, budget-friendly graphics for their fleets.

Originally seeking to expand the organization’s sales and national presence, Amsalem contacted the Florida SBDC at Indian River State College, specifically the center’s Procurement and Technical Assistance Center [PTAC] government contracting specialist, Scotty Wilson.

With assistance and guidance from Wilson, GDI has developed a national business strategy that includes the creation of a Bid Match account and profile. Bid Match is a high-value government contracting tool provided by America’s PTAC and the Florida SBDC at IRSC that pulls local, state and federal contracts together for client review and potential response.

fleet graphics for first responder vehicles

Since creating its profile, GDI has been awarded numerous contracts from first responder organizations from across the country resulting in business and revenue expansion.

Beyond winning bids, Wilson and Amsalem are working to acquire a second Women Owned Small Business Certification from the State of New York. Amsalem also is planning to hire a few more employees to enhance productivity and delivery times.

“I don’t know where I would be without Scotty; he has been my advocate. I feel like I have an assistant,” Amsalem said. “He is helping me to get in several different states and get on their approved vendor list.”

You can learn more about Graphic Designs International by visiting or calling 800.344.6853.

fleet graphics for first responder vehicles

Ready to grow your business? Contact your local center at [email protected] or call 336.6285.

About the FSBDC at IRSC
The Florida Small Business Development Center at Indian River State College is a part of the Florida SBDC Network, which provides tools, training and resources to help small businesses grow and succeed. Designated as the provider of small business assistance, the network has more than 40 offices from Pensacola to Key West. Since 1976, its partners have helped construct a statewide ecosystem to foster the spirit, support and success of thousands of entrepreneurs and innovators. It is funded in part by the Small Business Administration, the Defense Logistics Agency, the State of Florida and other private and public partners with the University of West Florida serving as its designated lead host institution. It is nationally accredited by the Association of SBDCs.

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