Finny business

Little girls all around the world dream of becoming a mermaid, but only a very few make that a reality. Even fewer are able to parlay that love of the mythical sirens into a thriving business venture. Brandee Anthony — known as the Vero Beach Mermaid — has over 2.5 million followers and over 75 million video views on her social media pages. The professional mermaid and freediver is also a professional photographer, content creator and merchandiser.

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Cleveland Clinic Indian River Hospital appoints Richard Rothman, M.D., as Vice President and Chief Medical Officer

Cleveland Clinic Indian River Hospital has appointed Richard Rothman, M.D., as Vice President and Chief Medical Officer, effective immediately. Dr. Rothman transitions from his interim role to a permanent position, bringing a wealth of experience and dedication to the hospital and the community it serves.

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Three essential strategies for proactive cybersecurity defense for your company

Recognizing and managing cybersecurity risk is an essential part of maintaining business operations and retaining the trust of clients, partner organizations and the public. Threats evolve, but these fundamental cybersecurity objectives can help keep your business protected and resilient against cybercrime. For many businesses, the mandate to secure valuable assets and data can feel overwhelming as they increasingly focus on digital adoption while the threat landscape continues to evolve in complexity—which can increase their potential vulnerabilities. While there is no way for any organization to be 100% secure, adherence to core best practices and targeted investments in talent and technology can help strengthen defenses against persistent threats. These three areas of focus are a good place to start.

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Firefly Group wins prestigious award for Martin County Land Conservation Campaign

The Firefly Group, a Stuart-based marketing and public relations firm took center stage at the 2025 Florida Public Relations Association (FPRA) Golden Image Awards, earning three honors – including the prestigious Dick Pope All Florida Golden Image Award – for their work on the Martin County Forever half-cent sales tax referendum campaign.  

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iTHINK Community Foundation impacts local community with ‘School Ready Days’ initiative

The iTHINK Community Foundation recently completed its annual School Ready Days initiative, providing 330 children in the Treasure Coast with essential school supplies, uniforms, backpacks, and haircuts to ensure they are fully prepared for the upcoming school year. “At iTHINK Financial, we believe every child deserves the opportunity to succeed. Through School Ready Days, we’re proud to help local children start the school year confident and ready to learn,” said Stephen Johnson, AVP of Administration and Marketing at iTHINK Financial. 

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Join the leading Lifestyle Media Company on the Treasure Coast!

Are you a people person who enjoys building relationships and connecting with your community? Are you motivated by the opportunity to earn based on your performance? If so, we want to hear from you!

Indian River Media Group is seeking enthusiastic, driven Account Executives to join our growing team. In this role, you’ll sell both print and digital advertising to local businesses across St. Lucie, Martin, and Indian River counties—helping them grow while playing a key role in shaping the local media landscape.

We’re the Treasure Coast’s premier lifestyle magazine publisher. Our award-winning titles include:

• Indian River Magazine
• Port St. Lucie Magazine
• Treasure Coast Business Magazine
• Space Coast Living
• Fort Pierce Magazine

We also produce custom publications for respected organizations like the Sunrise Theatre and St. Lucie County Tourism.

What We Offer:

• Full- and part-time positions
• A supportive, local team environment
• A respected, high-quality portfolio of publications to represent
• Competitive, performance-based compensation

What We’re Looking For:

• Applicants must live on the Treasure Coast
• Sales experience is required; advertising sales experience preferred
• Strong communication and relationship-building skills
• Self-motivated professionals who are ready to succeed to make an impact and be rewarded for your hard work? 

Ready? Contact Lauren Shott at 772.466.3346 or email lauren@indianrivermedia.com

Emma’s Revolution brings We Are the Power to Vero Beach

Unitarian Universalist Fellowship of Vero Beach (UUFVB) welcomes nationally acclaimed activist folk duo Emma’s Revolution for We Are The Power, a special Sunday service and performance on September 7, 2025, at 10:00 a.m. at 1590 27th Avenue, Vero Beach. This inspiring event is free and open to the public—all are welcome. Emma’s Revolution, the award-winning duo of Pat Humphries and Sandy O, is known for their bold, soulful songs infused with messages of social justice, peace, and human rights. 

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