VERO BEACH – Main Street Vero Beach has been designated as an accredited Main Street America program for meeting rigorous performance standards set by the National Main Street Center.
According to Elaine Jones, Executive Director of Main Street Vero Beach (MSVB), Main Streets are important because “Downtowns keep profits local, they support family owned businesses and increase the community tax base. They are also a reflection of the community’s image, pride and prosperity. Downtown Vero Beach represents a huge public and private investment and employs hundreds of people. This is the ‘Historic Core of our Community.’”
“This year’s total public investments for MSVB totaled $32,600. Our private investment has been over $1,001,076,” says Jones. “We have logged over 2,713 volunteer hours at our events such as The Hibiscus Festival and The Miss Hibiscus Pageant, Downtown Friday’s, The Vintage Market, Holiday for Heroes, The Dachshund Race, Monthly Artist’s Receptions, Networking Breakfasts and our working board.”
Social media and marketing campaigns have played a key role in the success of events. MSVB works to revitalize, preserve and create a vibrant Historic Downtown community in which to live, work, shop and play. Events, landscaping, signage, networking and sharing information about members through social media as well as distributing collateral at the 14th Avenue Welcome Center are all ways local merchants along with the MSVB staff, board and volunteers work cohesively to accomplish their Downtown Mission.
To learn more about MSVB’s revitalization efforts, donations, sponsorships and memberships, see mainstreetverobeach.org.