VERO BEACH – In its inaugural year in Indian River County, 15 prominent area men will take a stand against breast cancer by supporting the American Cancer Society Making Strides Against Breast Cancer of Indian River through participation in the Real Men Wear Pink campaign.

The “Real Men” of Indian River County will be revealed at Sunset Saturday Night, August 13, 2016. The event on Ocean Drive at Humiston Park is free and open to the public and begins at 6:30 pm. The Real Men will be announced on stage after the first band set.

“In addition to wearing pink and raising awareness about breast cancer issues, these men will be raising funds to help the American Cancer Society save more lives from breast cancer,” said Jenny Fee, Community Manager or the American Cancer Society. “Funds raised allow the Society to be there for those touched by breast cancer, from research to education, prevention to diagnosis, and treatment to recovery, the Society provides support to everyone impacted by the disease. Every action we take moves us one step closer to a world free from the pain and suffering caused by breast cancer.”

Each Real Men Wear Pink candidate is charged with a fundraising challenge and will compete to be the top fundraiser among the other candidates by the end of the campaign. The Real Men Wear Pink participants are featured at makingstrides.org. The campaign will run from the beginning of August through the end of October.

“No one should have to face a breast cancer diagnosis alone,” said Andrew Barton. “That’s why I joined the American Cancer Society in support of their lifesaving work by becoming a candidate in the Real Men Wear Pink campaign. This is a cause I personally believe in, and as a candidate, I’m committed to raising awareness and funds for the Society’s Making Strides Against Breast Cancer efforts.”

According to the American Cancer Society Cancer Facts & Figures 2016, an estimated 246,660 women in the United States will be diagnosed with breast cancer and an estimated 40,450 will die from the disease this year. In Florida 16,770 women will be diagnosed this year and 2,880 will die from the disease. Breast cancer is the second leading cause of cancer death in women, and it is the most common cancer diagnosed in women other than skin cancer.

“Our community will make a huge impact in the fight against breast cancer,” said Jenny Fee. “We are grateful to our Real Men Wear Pink participants for lending their voices to our cause and fighting for everyone touched by breast cancer.”

Making Strides Against Breast Cancer of Indian River is presented by Scully-Welsh Cancer Center at Indian River Medical Center, for information about the walk visit MakingStridesWalk.org or call 772.562.2272. For information about breast cancer or any other cancer related questions, visit cancer.org or call 800.227.2345.

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