Monthly Archives: July 2019

FINDING THE BEST BANKER FOR BETTER BUSINESS

As a business owner, it is critical to maintain a relationship with a bank that can help you navigate the treacherous waters of entrepreneurship.

How do you select the bank that you want to build a relationship with?

As banks continue to merge and grow, community banks become fewer and fewer. It is important to research a bank and a banker to form a long relationship. Today’s technology allows the business to not focus so much on the actual location of the bank but rather the potential for a long-lasting banking relationship.


BUSINESS OWNERS SHOULD USE THE BUSINESS BANKING SPECIALIST AS A CONSULTANT JUST AS THEY SHOULD USE THEIR CPA AND THEIR ATTORNEY. HAVING A SUPPORT TEAM WILL ENSURE THAT YOU ARE MAXIMIZING ALL RESOURCES AVAILABLE.


Talk with other like companies to see where they bank. Specifically talk to them about what they like about their bank or banker and ask if they have a personal business banker that they work with. Most often the large mega banks do not have a person that business owners can work directly with. This can be problematic for a growing business.

Business owners should meet with potential business bankers and interview them to ensure that they understand the current needs and the goals of your company. After you make this important decision choosing a bank and banker, it is important to communicate often to ensure he or she understands where you are in the business as well as where you are heading in the near and distant future.

Some people believe that it is only important to talk to their bank when they have a need. That just isn’t true. As a relationship banker for more than 30 years on the Treasure Coast, I find that talking with my clients often helps me to become more proactive in making recommendations to the business owner.

FORMING A RELATIONSHIP
Operating a business during a booming economy is just as tricky as navigating during a slowing economy. The challenges are different, but both can put you out of business. Managing growth is a common mistake that businesses make that puts pressure on the cash flow of a company.

For example, some new business owners jump into selling a product without realizing that the invoice will need to be carried for sometimes up to 90 days. Working with your community banker can help you put a line of credit in place that will help you bridge the gap between the sale and the collection of the invoice. That same line of credit can help you during a slowdown as you use the line for support during the slower months.

Your business banking specialist can also advise you when purchasing equipment. What type of equipment should you finance and how long should you finance the equipment? Equipment should be amortized based on the actual life expectancy of the equipment and technology as well as the need for future equipment.

Your business banker will also want to discuss a succession plan for the company. Who will take over in the event of your death? Not a pleasant conversation, but for many companies the owner of the company is a key player in the daily operations. Will the company be passed down to the next generation or will the company be sold? Your banker should want to understand your plan, and that includes the overall forecast even after your passing.

Business owners should use the business banking specialist as a consultant just as they should use their CPA and their attorney. Having a support team will ensure that you are maximizing all resources available.

Treasure Coast Business is a news service and magazine published in print, via e-newsletter and online at tcbusiness.com by Indian River Magazine Inc. For more information or to report news email staff@tcbusiness.com


Tammy Roncaglione

TAMMY RONCAGLIONE

Senior vice president and St. Lucie community president of CenterState Bank and previously worked with Barnett Bank and Bank of America. She is a founding member of the Treasure Coast Manufacturers Association and is the recipient of the 2019 Pete Hegener Leadership Award from the St. Lucie County Economic Development Council.

MEGAN SMITH NAMED PRESIDENT OF OKEECHOBEE COUNTY ECONOMIC DEVELOPMENT CORPORATION

Megan Smith

Megan Smith

Okeechobee County Economic Development Corporation leaders have named their first president and chief executive officer. Megan Smith is set to take the lead of the newly formed public-private partnership in late March.

“The board of directors has been very focused on finding the right professional to take the helm as the inaugural leader of the OCEDC,” says Frank Irby, chair of the organization. “We believe Megan has the right skill sets to set our strategic plan in motion to prepare for job growth and improving the local economy.”

Smith most recently served as vice president for business development at the Coastal Alabama Business Chamber in Gulf Shores, Alabama. Her key responsibilities included the development and implementation of a five-year strategic plan called Advantage Coastal Alabama. Smith was charged with coordinating, communicating and implementing ACA’s objectives through business advocacy and support, education and workforce development, infrastructure and transportation planning, conservation and natural resources review, and new business development.

“The opportunity to be a part of building a new economic development program is very exciting to me,” says Smith. “I look forward to becoming a part of the team focused on putting together the right components for a successful initiative in Okeechobee. The momentum that has been established by the OCEDC is the first step in terms of key ingredients.”

Smith is a graduate of the University of South Alabama with a bachelor of science, computer science; Georgia College and State University, masters of public administration; U.S. Chamber of Commerce Institute for Organizational Management; Auburn University’s Economic Development Certification program; and Georgia Institute of Technology’s Economic Development Certification. She has also been a member of the Economic Development Association of Alabama and the Georgia Economic Developers Association.

About the Economic Development Corporation

OKEECHOBEE COUNTY ECONOMIC DEVELOPMENT CORPORATION

In May 2018, the Economic Council of Okeechobee’s Board of Directors recognized the need for growth and located a study previously performed for Okeechobee in 2005 by POLICOM Corporation, a firm in Martin County specializing in the analysis of local economies to determine whether they are growing or declining. The Economic Council took necessary action to update the 2005 study and presented it to the Board of County Commissioners, requesting support for the update. The commission unanimously voted to seek professional counsel from Bill Fruth with POLICOM Corp. Fruth’s first recommendation was for the community to create and generously fund a professionally-managed economic development organization, as was also his recommendation in the 2005 study.

The Okeechobee County Economic Development Corporation was formed to serve as an independent, sovereign organization governed by investors from the private sector and appointments from participating public and private agencies. The current board of directors includes various industry leaders, including Todd Clemons, Okeechobee Livestock Market; Jon Geitner, Seacoast Bank; Christa Luna, Gilbert Family of Companies; Wes Williamson, Williamson Cattle Company; Keith Walpole, Walpole, Inc.; John Williams, CenterState Bank; and Mack Worley, G.M. Worley, Inc.

Appointments for the board of directors also include: from the Economic Council (Ashley Tripp, Tripp Electric Motors, Inc.; Fred Fanizzi, Quail Creek Plantation; and Frank Irby, retired, Raulerson Hospital), Okeechobee County Commission (Terry Burroughs, County Commissioner District 4); City of Okeechobee (Marcos Montes De Oca, City Administrator); School District (Ken Kenworthy, Superintendent of Schools); Chamber of Commerce (Tabitha Trent, Chamber Chair and CenterState Bank); and Indian River State College (Dr. Ed Massey, Dr. Pam Welmon and Russ Brown).

The talent search for Smith was conducted by The Chason Group, an executive search firm specializing in tourism, economic development, chambers of commerce, foundations and other non-profit organizations.

If you would like more information regarding this initiative, contact Jennifer Tewksbury (863-467-0200, jennifer@economiccouncilofokeechobee.org) or Frank Irby, Chairman of the Board for the Development Corporation (863-610-0592).

Treasure Coast Business is a news service and magazine published in print, via e-newsletter and online at tcbusiness.com by Indian River Magazine Inc. For more information or to report news email staff@tcbusiness.com

Rebooting a sports legacy

Major League Baseball took over management of Historic Dodgertown in Vero Beach, announcing in April it is renaming the facility the Jackie Robinson Training Complex after the Hall of Famer who broke the color barrier when he signed with the Brooklyn Dodgers in 1947. MLB began managing the property following a leasing agreement.

Port leads way into new era of prosperity

After years of dormancy, the Port of Fort Pierce leaped into its new life as a mega yacht maintenance, repair, overhaul facility and jobs creator on April 16. A standing ovation followed a lease agreement approval by the St. Lucie County Commission.

This Week’s Treasure Coast Business News 6/27

*|MC:SUBJECT|*
June 27, 2019

Welcome to the new version of the Treasure Coast Business weekly e-newsletter. Thank you for your support over the last four years in making us the No. 1 e-newsletter and Web site for businesses on the Treasure Coast. With the publication this week of our new print-edition of Treasure Coast Business magazine, we are now blending content with it as well as providing you with the latest business news and features from the region through this weekly newsletter and our Web site at tcbusiness.com  If you would like a copy of the new magazine, click here. To advertise click here To report news about your business click here.





COVER STORY

Manufacturing on rise on Treasure Coast

 
Manufacturing is on the upswing on the Treasure Coast, as the number of manufacturing workers in St. Lucie, Martin and Indian River

“The manufacturing sector has really taken off in the last 10 years,’’ said economic analyst Kyle Bean.

In the most recent five-year period available, St. Lucie manufacturing jobs increased 8.8 percent, Indian River grew 3.4 percent and Martin was up 2.6 percent, POLICOM showed. That compares to growth of 3.3 percent for Florida and 1.1 percent nationwide.

Read the full story here


IN THE NEWS

New businesses announced for Fort Pierce

 
From TC Palm/Treasure Coast Newspapers: Wawa’s food-and-gasoline chain will build a new 5,934-foot store at 201 S. U.S. 1 at Virginia Avenue in Fort Pierce. Dairy Queen Grill & & Chill is building at U.S. 1 and Savannah Road and will open in August. Camping Word is building an 80,241-square-foot store at 2191 S. Jenkins Road. Click here for complete version.


MOVERS & SHAKERS


Joan K. Goodrich joined the Business Development Board of Martin County as executive director on June 3. She is charged with helping to lead the organization’s core mission, developing a shared vision for the future of the organization, and developing appropriate goals and strategies to advance Martin County’s economic development efforts. Read the full story here


Christopher Soska became the new chief operating officer of Cleveland Clinic Martin Health on May 30.

Soska, who has served as system executive director for hospital and ambulatory operations since August 2018, brings 20 years of Cleveland Clinic leadership experience to his role as COO. Read the full story here


KUDOS


McKee Botanical Garden in Vero Beach has been awarded the Certificate of Excellence Hall of Fame award from TripAdvisor, Inc. McKee received a Certificate of Excellence for the past five consecutive years, which qualified it for the Hall of Fame award.
Read the full story here


BEST PRACTICES



 In one of our best practices columns, St. Lucie County tourism director Charlotte Bireley reveals how tourist offices in St. Lucie, Martin and Indian River counties joined forces to market the Treasure Coast. Read the full story here
 

PUBLISHER’S NOTE


Indian River Magazine Inc. President Gregory Enns goes behind the scenes to share how and why the new Treasure Coast Business magazine was launched.  Read the full story here


BE PART OF THE BUSINESS CONVERSATION ON THE TREASURE COAST


 
 


 

 

 

The 19th Hole Restaurant has become Port St. Lucie’s hot spot for music and dancing!

SPONSORED CONTENT
 
PORT ST. LUCIE – New owner, Mark Maffei, has transformed the 19th Hole Restaurant from an after golf stop to a top venue for delicious meals and phenomenal entertainment. The 19th Hole Restaurant is located at 2601 SE Morningside Blvd. at the Saints Golf Course in Port St. Lucie. The beautiful new décor invites you in, but the scrumptious menu, daily specials and nightly performances will keep you coming back.

Various entertainment is available Tuesday through Sunday evenings for your pleasure while dinning or enjoying a cocktail at their spacious bar. There’s something for everyone whether you enjoy karaoke, dancing, or relaxing to the sounds. Visit their website at 19thholeandsandpiperroom.com for nightly performances.

Read the full story here


 

Let us help you promote your business in Indian River, the largest and most widely distributed magazine on the Treasure Coast, and on our Web sites, indianrivermagazine.com and tcbusiness.com, and through this weekly e-newsletter and our widely followed social media pages. Become an Indian River partner today.

• In Vero Beach and Port St. Lucie contact Lisa Crawford at lisa@indianrivermag.com or 772.466.3346.

• In Stuart, Palm City, Jensen Beach and Hobe Sound  contact Marsha Lange at marsha@indianrivermag.com 
or 772.237.1717.

• In Fort Pierce contact Sunny Gates at sunny@indianrivermag.com or 772.204.5043.

• Outside the Treasure Coast, contact Publisher Gregory Enns at enns@indianrivermag.com or 772.940.9005.
 

Thank you for supporting these Treasure Coast Business magazine advertisers

ACCOUNTING

DiBartolomeo, McBee, Hartley & Barnes, P.A.
772.461.8833
dmhbcpa.net

ADDICTION TREATMENT

Beachside Rehab
772.413.0038
beachsiderehab.com

AIR CONDITIONING

NisAir Air Conditioning & Heating
877.7NISAIR
nisair.com

BANKING/FINANCES

Bank of America
bankofamerica.com

BOATING/WATERSPORTS

Maverick Boat Group
772.465.0631
maverickboatgroup.com

BUSINESS DEVELOPMENT

Business Development Board of Martin County
772.221.1380
bdbmc.org

Economic Development Council of St. Lucie County
772.336.6250
youredc.com

Indian River County Economic Development
772.567.3491
indianrivered.com

CHAMBERS OF COMMERCE

Sebastian River Area Chamber of Commerce
772.589.5969
sebastianchamber.com

St. Lucie County Chamber of Commerce
772.595.9999
stluciechamber.org

Vero Beach Chamber of Commerce
772.226.5459
verochamber.com

DIGITAL MARKETING

PD/GO Digital Marketing
4 772.600.8330
pdgostuart.com

GOVERNMENT

Saint Lucie County Property Appraiser.
772.462.1000
paslc.org

HEALTH/SAFETY

WorkForce First Aid
866.786.6609
workforcefirstaid.com

HOME IMPROVEMENT

Artistic Closets
772.692.8447
artisticclosets.com

HOTELS/BALLROOMS

Vero Beach Inn & Suites
772.567.8321
veroinn.com

INSURANCE

InsurPro
772.877.3021
insurpro.com

Klekamp Insurance LLC
772.217.4229
klekampinsurance.com

MUNICIPALITIES

City of Fort Pierce
772.465.4170
cityoffortpierce.com

NON-PROFITS

Indian River State College Foundation
772.462.4786
irscfoundation.org

PRINTERS

Minuteman Press
772.567.4645
verobeach.minutemanpress.com

PROPERTY MANAGEMENT

FirstService Residential
772.200.3566
bit.ly/treasurecoast

REAL ESTATE

Oceanside Realty Partners
772.418.4420
oceansiderealtypartners

Re/Max Masterpiece Realty
772.403.9888
remaxmasterpiecerealty.com

TECHNOLOGY SERVICES

TechOps Partners LLC
772.492.4244
techopspartners.com



Thank you for supporting these Indian River Magazine magazine advertisers

ACCOUNTING

DiBartolomeo, McBee, Hartley & Barnes, P.A.
772.461.8833
dmhbcpa.net

ADDICTION TREATMENT

Beachside Rehab
772.413.0038
beachsiderehab.com

AIR CONDITIONING

NisAir Air Conditioning & Heating
877.7NISAIR
nisair.com

Sea Coast Air

772.466.2400
seacoastair.com

AIRPORTS

Palm Beach International Airport
561.471.7400
pbia.org

Vero Beach Regional Airport
772.978.4930
verobeachairport.org

ANTIQUES & HIGHWAYMEN ART

Grant Antiques
321.726.6778
grantantiquemall.com

The Castle Antiques & Collectibles
772.461.0656

ART GALLERIES/ARTISTS/
FRAMING


A.E. Backus Museum
772.465.0630
backusmuseum.com

Vero Beach Museum of Art
772.231.0707

ASSISTED LIVING/MEMORY CARE

Symphony at Stuart
772.618.1565
symphonyatstuart.com

ATTRACTIONS

Downtown Fort Pierce Farmers Market
fortpiercefarmersmarket.com

Manatee Observation & Education Center
772.429.6266
manateeeducationcenter.org

Vero Beach Air Show
veroairshow.com

Vero Heritage
772.770.2263
veroheritage.org

AUTO DEALERS

Bev Smith Automotive Group
772.464.8440
bevsmithtoyota.com

Sunrise Ford
772.461.6000
sunrise-ford.com

BANKING/FINANCES

Bank of America
bankofamerica.com

BEVERAGES

Natalie’s Orchid Island
800.FRESHHH
oijc.com

BOATING/WATERSPORTS

Marine Connection
772.222.7850
marineconnection.com

Salty’s Water Sports
772.448.4516
saltyswatersports.com

BUILDERS

GHO Homes
772.532.3630
ghohomes.com

CABINETRY

Snow’s Custom Cabinetry
772.794.4430
snowscustomcabinetry.com

CANDY/ CONFECTIONARY

Bruno’s Chocolate
772.466.4222
choctc.com

The Cake Lady
772.242.8128
thecakeladybakes.com

CASINOS

Seminole Brighton Casino
800.360.9875
seminolebrightoncasino.com

CHAMBERS OF COMMERCE

St. Lucie County Chamber of Commerce
772.595.9999
stluciechamber.org

CINEMAS

TouchStar Luxury Cinemas/ Sabal Palms Luxury 6
772.828.3663
touchstarcinemas.com

CITRUS/PRODUCE

Nelson Family Farms
772.464.2100
nelsonfamilyfarms.com

CIVIL ENGINEERING & SURVEYING

Carter Associates, Inc.
772.562.4191
carterassoc.com

CLOSETS

Artistic Closets Inc.

772.692.8447
artisticclosets.com

CLOTHING/SHOPPING

Aphrodite Style
772.781.8190
aphroditestyleinc.com

Kemp’s
772.221.9973
kempsshoesalon.com

CREDIT UNION

Mid Florida Credit Union
866.913.3733
midflorida.com

DENTISTS

St. Lucie Center for Cosmetic Dentistry
772.878.5000
stluciedentist.com

DIVE & WATERSPORTS

Deep Six
772.562.2883
deepsix.com

EDUCATION

Indian River State College
866.792.4772
irsc.edu

St. Andrew’s Episcopal Academy
772.461.7689
staacademy.org

St. Lucie County Schools
772.429.3600
stlucieschools.org

EYEWEAR/OPTICAL CARE

C.R. Lait
772.465.6616
crlaitoptical.com

Taylor Creek Optical
772.468.0008
taylorcreekoptical.com

FABRIC/QUILTING STORE

Pam’s Fabric Nook
772.800.3019
pamsfabricnook.com

FLOORING

Affordable Flooring
772.409.4117
wejammin.net/af/

FUNERAL HOMES

Haisley Funeral & Cremation Services
772.879.1000
haisleyfuneralhome.com

FURNITURE

Paradise Home & Patio
772.409.4618
Paradisehomeandpatio.com

Sunshine Furniture
772.569.0460
sunshinefurniturecasual.com

GARAGE DOORS

D & D Garage Doors
772.460.7630
danddgaragedoors.com

GOLF

Indian Hills Golf
772.465.8110
indianhillsftpierce.com

GOLF & BEACH CLUB

Grand Harbor Golf & Beach Club
772.778.9000
grandharbor.com

GOLF CARTS

Champion Golf Carts, Inc.
772.283.1107
championgolfcart.com

Total Golf Cart
772.778.0468
totalgolfcart.com

GOVERNMENT

Saint Lucie County Property Appraiser.
772.462.1000
paslc.org

GRILL CLEANING

Florida Native Grill Cleaning

772.285.2726
floridanativegrill.com

HEALTH/SAFETY

WorkForce First Aid
866.786.6609
workforcefirstaid.com

HEARING AIDS/AUDIOLOGY

Aaron’s Hearing Care
772.562.5100
aaronshearingcare.com

Schmidt's Hearing Center/All American Hearing
772.919.0143
stuarthearingaids.com

HOME CARE/HOSPICE CARE

A Moment’s Notice Healthcare
772.978.9092
amnhc.com

A Nurse’s Touch Health Care
772.778.2201
Anursestouchhealthcare.com

HOME IMPROVEMENT

The Blind Shack
772.344.7744
theblindshack.com

Kurbing LLC
772.285.7557
kurbing.com

HOSPITALS

Cleveland Clinic Martin Health System
772.345.8100
martinhealth.org

Lawnwood Regional Medical Center
772.461.4000
lawnwoodmed.com

Raulerson Hospital
863.763.2151
raulersonhospital.com

St. Lucie Medical Center
772.335.4000
stluciemed.com

St. Lucie Medical Center ER at Darwin Square
772.807.4840
stluciemed.com/darwin

INDEPENDENT/ASSISTED LIVING

The Palms of St. Lucie West
772.344.7441
thepalmsofstluciewest.com

INSURANCE

McCall Insurance
772.562.4477
mccallagencyinc.com

Post Insurance
772.878.8184
InsureWithPost.com

River Crest Insurance
772.463.3113
rivercrestins.com

State Farm/Mike Rice
772.878.7888
mikerice.net

INTERIOR DESIGN/FURNISHINGS

Dow Decorating
772.678.1040
dowdecorating.com

JEWELRY

Diamonds by Terry
772.781.1133
diamondsbyterry.com

LANDSCAPING/GARDENS

Rock City Gardens
772.589.5835
rockcitygardens.com

LAW OFFICES

Fee, Yates, & Fee, P.L.
772.461.5020
feeyateslaw.com

Gould, Cooksey, Fennell Law Offices
772.231.1100
gouldcooksey.com

The Law Office of Toni Gentry, Esq., CPA
772.877.8008
tonilawcpa.com

LUMBER & HARDWARE

East Coast Lumber
772.461.5950
eastcoastlumber.com

MARBLE & GRANITE

Real Stone & Granite
772.489.9964
realstoneandgranite.com

MARINE

Stuart Propeller & Marine
772.286.7343
stuartprop.com


MED & DAY SPA

White Orchid Spa
772.231.1133
whiteorchidspa.info

MORTGAGES

Group One Mortgage
561.876.4887
barbzorn.com

MUNICIPALITIES

City of Fort Pierce
772.465.4170
cityoffortpierce.com

City of Port St. Lucie
772.871.5225
cityofpsl.com

Port St. Lucie Civic Center
772.807.4488
cityofpsl.com

NON-PROFITS

Cleveland Clinic Martin Health Foundation
772.223.5634
givemhf.org

Family Meals, Inc.
772.210.0900
FamilyMealsinc.org

Harbor Branch Oceanographic Institute Foundation
772.466.9876
hboifoundation.org

Treasure Coast Food Bank
stophunger.org

OPHTHALMOLOGY

Florida Eye Institute
772.569.9500
fleye.com

New Vision Eye Center
772.257.8700
newvisioneyecenter.com
cataractsurgeryverobeach.com

PAWN & JEWELRY

Best Value Jewelry & Pawn
772.467.1199/772.340.2424
bestvaluepawn.net

PERFORMING ARTS

Lyric Theatre
772.286.7827
lyrictheatre.com

Riverside Theatre
772.231.6990
riversidetheatre.com

Sunrise Theatre
772.461.4775
sunrisetheatre.com

Vero Beach Theatre Guild
772.562.8300
verobeachtheatreguild.com

PLASTIC SURGERY

John Fasano, MD, The Art of Plastic Surgery
772.221.9111
johnfasanomd.com

Ocean Drive Plastic Surgery
772.234.3700
oceandriveplasicsurgery.com

Premier Plastic Surgery & Spa John M. Sarbak, MD
772.213.8877
drsarbak.com

PRINTERS

Minuteman Press
772.567.4645
verobeach.minutemanpress.com

PROPERTY MANAGEMENT

FirstService Residential
772.200.3566
bit.ly/treasurecoast

RADIO

WQCS
888.286.8936
wqcs.org

REAL ESTATE

772.713.7139
sandandland.com

Calvert Realty
772.464.3393

Coldwell Banker Paradise
772.461.3250
FlColdwellBanker.com

John’s Island Real Estate Co.
772.231.0900
johnsislandrealestate.com

Keller Williams/AnnMarie Napolitano
Cell: 954.675.2804
Office: 772.236.5700
napolitano.homesandland.com

McCurdy & Co. Realty
772.216.2821
mccurdyrealty.com

Oceanside Realty Partners
772.418.4420
oceansiderealtypartners

Re/Max Masterpiece Realty
772.403.9888
remaxmasterpiecerealty.com

RESTAURANTS

19th Hole Restaurant
772.337.0180
19thholeandsandpiperroom.com

A Touch of Brooklyn
772.461.1101

ATouchofBrooklynPizza.com

Casey’s Place
772.231.4790
caseysplace.net

Cobalt Restaurant
772.469.1060
cobaltrestaurant.com

Corleone Ristorante Italiano
772.323.0355
corleonesrestaurant.com

Sailor’s Return
772.872.7250
thesailorsreturn.com

Sharkys
772.466.2757

UROLOGY

Gulfstream Urology Associates/ Dr. Adam J. Ball
772.465.2020
gulfstreamurology.com


ADVERTISING AGENCIES

Adams Media Group
772.492.6570
adamsmediagroup.com

Idea Garden
772.778.2832
ideaga.com

Pathos
561.688.2880
wearepathos.com

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AVOID GENDER PREFERENCE IN JOB POSTINGS

BY DAVID MIKLAS

A South Florida company had a sales team consisting of 22 men and five women. The owner of the company was inspired by the #MeToo movement and wanted to make sure he was doing his part to “level the playing field.” He decided to run an ad specifically intended to hire more women into the sales department. The company ran a job listing on the website, stating it was “taking the radical approach of actively soliciting women salespeople.” The title above the listing announced that the company “Wants to Hire Women Sales Associates!”

Although the ad specifically targeted women applicants, a male applicant applied but was rejected via an email that read, “At this time we won’t be moving forward with your application.”

The male applicant filed a charge of discrimination with the Florida Commission on Human Relations. The FCHR investigated the allegations and in June 2018 ruled partially in favor of the applicant, determining that the company fully considered his application regardless of his gender before it rejected him. However, the FCHR also concluded the company’s stated gender preference was “direct evidence of gender discrimination” under Florida law. The FCHR stated in its ruling that “reasonable cause exists to believe that an unlawful practice occurred” in the company’s explicitly soliciting female applicants.

In fact, the FCHR’s executive director wrote in her determination of reasonable cause that the company “provided the posting and acknowledged that ... it stated a gender preference because [the company] wanted to get more female employees …This is direct evidence of gender discrimination under section 760.10(6), Florida Statutes.”

The company’s main defense was that the male applicant was unqualified for the position because he had no prior sales experience and did not even live in Florida.

The applicant was seeking back pay and front pay from the date the position was filled by another individual, along with attorney fees.
This recent South Florida case reminds all Florida employers that there is a significant danger in running advertisements, including online postings, excluding a certain segment of the population.

Treasure Coast Business is a news service and magazine published in print, via e-newsletter and online at tcbusiness.com by Indian River Magazine Inc. For more information or to report news email staff@tcbusiness.com


David Miklas

David Miklas

Employment lawyer based in Fort Pierce. His firm, Law Office of David Miklas, exclusively represents employers, both in the private and public sectors.

Water’s Edge dermatology has added Chris Cromwell, M.D. to its plastic surgery team

Dr. Chris Cromwell, MD

Dr. Chris Cromwell, MD

Cromwell earned a medical degree from Temple University in Philadelphia, Pennsylvania and completed a general surgery residency at State University of New York at Buffalo. He did his plastic surgery residency at Nassau University Medical Center in Long Island, New York with Long Island Plastic Surgery Group and a cosmetic and breast reconstructive fellowship at Northern Westchester Hospital Center in Mount Kisco, New York.

Dr. Cromwell performs a variety of plastic surgery procedures, including:

· Injectable fillers / BOTOX®
· Facial procedures
· Body procedures
· Reconstructive procedures
· Soft tissue reconstruction / trauma and reconstruction

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Treasure Coast Business is a news service and magazine published in print, via e-newsletter and online at tcbusiness.com by Indian River Magazine Inc. For more information or to report news email staff@tcbusiness.com

INSTITUTIONS GENERATE JOBS TO SPREAD WEALTH THROUGHOUT COMMUNITY

Research facilities on the Treasure Coast are quietly boosting the local economy by millions of dollars while putting the area on the map with each significant discovery published by research scientists. And the better known the Treasure Coast is, the more likely it is to attract new companies and institutions.

BALANCED MARKET GOOD FOR BUYERS AND SELLERS

The real estate market on the Treasure Coast

The real estate market on the Treasure Coast for the first quarter showed fewer sales but higher prices, and Realtors say the market is becoming more balanced. CITY OF PORT ST. LUCIE

Consumer confidence and low mortgage rates point to continued strength

BY BERNIE WOODALL

Home sales on the Treasure Coast fell in the first quarter of 2019, but rising prices and expectations that the economy will remain strong point to a robust real estate market for the rest of the year, local and state industry leaders report.

Florida Realtors showed that single-family home sales in the metro area, including Martin and St. Lucie counties, fell 6.8 percent, while median prices rose 3.3 percent. For the same period and area, condo and townhouse sales fell 11 percent and median prices for those sales rose 8.6 percent.

For Indian River County, single-family home sales fell 6 percent and median prices rose 4 percent. Condo and townhouse sales rose 7.5 percent and values rose 21.7 percent, according to Florida Realtors.
Median price is the point at which half of sales are lower and half are higher.

Jarrod Lowe, a Realtor in Jensen Beach and the president-elect of the Realtors Association of the Palm Beaches, covering Martin and St. Lucie counties as well as the much-larger Broward and Palm Beach counties, says the first-quarter decline in sales is nothing to worry about. The market has already strengthened in April and May, he said, in part because of continuing low mortgage rates and consumer confidence that the economy will stay strong.

The recovery from the recession a decade ago was slow. It took about five years for the market to return to good health, Realtors told Treasure Coast Business. If a significant economic slowdown strikes, the real estate and housing markets are likely to be quicker to recover, as the last recession was largely caused by a housing price bubble and loan crisis, which is not expected to recur.

“We have more of a competitive, balanced market, where before we were definitively in a buyers’ market for a long period of time,” Lowe says. “We are close to 10 years of sustained growth in the real estate market. We’re balancing and evening out, and it’s a healthy market which is fair for both buyers and sellers.”

REAL HEALTHY

REAL ESTATE STATS QUARTER 1 2019 VS. QUARTER 1 2018

Andrew Harper, president of the Realtor Association of Indian River County, says the average price for home sales rose 8.3 percent, well more than the median because of the outsized value of homes on the barrier islands. Beach area homes in the quarter averaged sale prices of $1.05 million. They made up 40 percent of the county’s transactional dollar volume in the first quarter while making up only 13 percent of all county sales.

In Okeechobee County, volume of sales is much less than its Treasure Coast neighbors, but it may be the hottest market among the four right now.

Cristie Schmidt, president of the Okeechobee County Board of Realtors, says, “We’ve got a real healthy market right now.” She says homes that were reaching contract in a month now often take only one or two weeks.
Buyers still come to the Treasure Coast from up north, but many are now relocating from Palm Beach, Broward and Miami-Dade counties, Realtors say, particularly to Port St. Lucie.

Realty group figures show that Martin’s market narrowly favors buyers, while Indian River and St. Lucie are still sellers’ markets, but much less so than a year ago.

A factor that may have contributed to the Treasure Coast’s drop in first quarter 2019 sales volume is that early 2018 sales may have been boosted by sales postponed from late 2017 when the area was recovering from the effects of Hurricane Irma. Also, mortgage rates rose above 4 percent in the first quarter and have since fallen below that point, according to area Realtors.

Statewide, Orlando-based Florida Realtors showed a 1.2 percent drop in home sales in the first quarter as median sale prices rose 2 percent.

Treasure Coast Business is a news service and magazine published in print, via e-newsletter and online at tcbusiness.com by Indian River Magazine Inc. For more information or to report news email staff@tcbusiness.com

IS YOUR BUSINESS READY FOR GOVERNMENT CONTRACTING?

Winning a government contract can be very rewarding, but getting there is an extremely complex process, especially if you’re not prepared beforehand. Scotty Wilson, a consultant with Procurement Technical Assistance Center Scotty Wilson, a consultant with Procurement Technical Assistance Center, helps businesses examine their readiness for a government contract. Strategy, performance, operations and capital are among the key areas. Scotty Wilson, a Procurement Technical Assistance Center consultant who specializes in government contracting, helps businesses assess whether they are ready for government contracting by looking at five key areas of a business.
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